The Power Behind Social Media: How Taliercio’s Became a Local Legend

In the world of small businesses, few success stories shine brighter than Taliercio’s Gourmet Deli & Catering. What started as a beloved neighborhood deli in Middletown, New Jersey, has transformed into a social media phenomenon—proving that with the right mix of creativity, consistency, and community, a local shop can make a national impact.

From over-the-top sandwiches to mouthwatering catering displays, Taliercio’s has built more than just a loyal customer base—it’s built a community. With every perfectly stacked sandwich video, holiday special, and behind-the-scenes reel, Taliercio’s uses social media as its most powerful marketing tool. But beyond the brick and mortar, it’s social media that has amplified Taliercio’s voice and helped the brand reach audiences far beyond Monmouth County.

_{Eric Taliercio, Owner of Taliercio’s}

What makes Taliercio’s stand out online is its unfiltered personality and genuine connection to its customers. The team doesn’t just post content—they tell a story. Whether it’s showcasing creative menu items, engaging with comments, or spotlighting local collaborations, every post reinforces their brand identity: bold, family-driven, and proudly local.

“Social media changed everything for us,” says Eric Taliercio, owner of Taliercio’s Gourmet Deli & Catering. “It’s not just about posting pictures—it’s about showing people who we are. Every post is an invitation to be part of our story, and that’s what keeps our customers coming back.”

Taliercio’s has proven that you don’t need a massive marketing budget to build a brand that resonates. What you need is authenticity, consistency, and connection. Through social media, they’ve transformed their local following into a community that spans states—one sandwich at a time.

As small businesses continue to adapt in a digital-first world, Taliercio’s serves as the ultimate reminder: authenticity sells. People don’t just crave great food—they crave connection. And through every scroll-stopping sandwich, Taliercio’s has mastered the art of turning followers into fans, and fans into lifelong customers.

Craving inspiration—and maybe a stacked sandwich or two?

Follow @Taliercios on Instagram and Facebook for daily specials, behind-the-scenes moments, and a taste of what makes this New Jersey deli a social media sensation.