Tiffany & Co. Unveils Riverside Location and Redesign

Fashion

As provided by Tiffany & Co.

NEW YORK, NY (July 23, 2020)—On July 7th, Tiffany & Co. announced the new location and redesign of its store at The Shops at Riverside in Hackensack, New Jersey.

The Shops at Riverside store displays the brand’s latest jewelry designs and iconic diamonds. The newest collection available at The Shops at Riverside is Tiffany T1, a reimagining of the Tiffany T collection celebrating the iconic “T” motif and available in 18k rose gold styles, with and without radiant Tiffany diamonds. Tiffany’s longstanding commitment to sustainability and responsible sourcing is highlighted at the retail level through Tiffany’s Diamond Source Initiative. 

Tiffany T T1 wide diamond hinged bangle in 18k rose gold

Tiffany T T1 wide diamond ring in 18k rose gold

This initiative provides Tiffany customers the provenance (region or country of origin) of its newly sourced, individually registered diamonds. Provenance information will be clearly displayed in the Love & Engagement case lines at The Shops at Riverside, alongside a selection of diamond rings. Tiffany believes that its customers want and deserve to know where their most valuable, most cherished diamond jewelry comes from, and how it came to be.

The 3,600-square-foot store is located prominently on the main level of the new luxury wing at The Shops at Riverside and creates a luxurious atmosphere to welcome guests, who are immediately immersed into the world of Tiffany and its sleek, modern aesthetic. Each element of the store is designed to be captivating and unexpected, yet inviting and evocative of the brand’s rich heritage.

The store façade notably includes a carved Tiffany Blue® Wheat Leaf glass feature wall. Once inside, the store features an oversized portrait of Tiffany’s founder, Charles Lewis Tiffany. Unique uses of marble, silver travertine, glass and steel create a cohesive and elevated feel in an open space. Visual elements such as built-in wall showcases, white marble case lines, and tower vitrines highlight exceptional jewelry pieces. A wall, inspired by the famous Tiffany Blue Box® and Wheat Leaf glass detailing throughout the store, creates a mix of tradition with modernism.

To incorporate more playful elements, Tiffany has added a personalization counter where clients will have the opportunity to experience on-site custom engraving, ranging from tags and pendants to home and accessories items while they wait, making their Tiffany experience a truly personal one. Another design element that is sure to captivate shoppers is a Blue Box wrapping station, making a ceremony out of the long-standing tradition of gift giving at Tiffany.

The Shops at Riverside store relocation and redesign further emphasizes Tiffany’s affinity for New Jersey where it operates four stores.

 

About Tiffany & Co.

In 1837, Charles Lewis Tiffany founded his company in New York City where his store was soon acclaimed as the palace of jewels for its exceptional gemstones. Since then, TIFFANY & CO. has become synonymous with elegance, innovative design, fine craftsmanship and creative excellence. During the 20th century its fame thrived worldwide with store network expansion and continuous cultural relevance, as exemplified by Truman Capote’s Breakfast at Tiffany’s and the film starring Audrey Hepburn.

Today, with more than 14,000 employees, TIFFANY & CO. and its subsidiaries design, manufacture, and market jewelry, watches, and luxury accessories – including more than 5,000 skilled artisans who cut diamonds and craft jewelry in the Company’s workshops, realizing its commitment to superlative quality.

The Company operates more than 300 TIFFANY & CO. retail stores worldwide as part of its omni-channel approach. To learn more about TIFFANY & CO. as well as its commitment to sustainability, please visit tiffany.com.

By Jillian Buckley

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